The charity’s ability to report on its old system took up to three days, now with Access reports can be generated instantly and accurately. Direct support is now available which gets rid of any down-time or waiting times between support queries.
Dulcie Stewart, the charity’s marketing & digital fundraiser, said: “With thankQ’s database we’ll become more intelligent with our audiences. Previously we had a tendency to be a little less tactical when it came to marketing activities, but with the range of fields in the database we can extend the specific details to our community and welcome much more relevant information and potential for a more direct engagement plan.”
The charity also has plans to develop an online recruitment phase.
Funding will help to address critical humanitarian problems around the world
Tech for Good programme invites applications to help more charities achieve social change through technology
Colleagues at Shop Direct have raised £210,000 in just 12 months to support the development of a new digital app for Alder Hey Children’s Hospital
New digital investment service for charities will provide access to the biggest selection of charity-specific investment funds