6 tips to get the most from your charity event » Charity Digital News

6 tips to get the most from your charity event


Successful charity events do more than just raise money; they can also strengthen donor loyalty, and raise awareness of the charity’s mission.

But organising events can often be time-consuming and expensive. Here are some top tips to ensure that your charity makes the most of all platforms to deliver the best return.

  1. Think about adding a dedicated landing page to your website to promote the event.
  2. Build conversations on social media to engage potential ambassadors.
  3. Create targeted advertising campaigns using Pay Per Click (PPC), based on keywords and location.
  4. Add the event to an online calendar.
  5. Share news of your event with existing contacts through email marketing.
  6. Follow the event with a survey to evaluate its success.

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