UK charity Missing People has partnered with hosting company RapidSwitch to ensure its biggest campaign of the year is a success.
To mark International Missing Children’s Day on May 25th, Missing People will host a huge social media campaign called The Big Tweet for Missing Children. This involves the Sun Newspaper and the charity’s celebrity supporters re-tweeting appeals for missing children every half an hour for 24 hours.
Last year, the campaign achieved 58,000 RTs which sent thousands of people flocking to the Missing People website which suffered significant strain and slowdown as a result. This year the charity has a brand new website designed by Chigwell web design agency WebX Solution which is being hosted by RapidSwitch on a dedicated server capable of dealing with the huge spike in traffic expected on the day.
Ross Miller, Director of Communications & Fundraising for Missing People, said: “Our website missingpeople.org.uk is at the heart of The Big Tweet and last year’s amazing success put a noticeable strain on the old server. This year we have got the bandwidth and power to deal with the many, many thousands of hits that we expect to the new site thanks to The Sun and numerous celeb supporters. The new design and the powerful hosting behind it will ensure that The Big Tweet is a big success.”
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