According to the Interactive Investment Benchmark Study from Charity Dynamics, which provides insight into nonprofit digital spending habits, over half (55%) of respondents said their organisation will be increasing their investment in interactive solutions this year and 42% anticipate their investment will approximately match 2013 levels.
Respondents report that donation and e-commerce solutions are the top investment priorities for their organisations (51%), closely followed by constituent engagement and social media solutions (47%). Respondents also report their most desired additions or updates to include specific engagement channels like websites (34%) and email marketing (8%).
Donna Wilkins, Charity Dynamics CEO and Founder said: “As we all spend more time online, be it shopping or socialising, we start to expect a higher level of online engagement. These results show nonprofits understand that and are responding by investing in solutions to improve the online experience for their supporters.”
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