Check out these tips to make your charity’s crowdfunding campaign a success.
- Define a clear goal. How much money do you want to raise? Make it realistic, taking into account the length of the crowdfunding campaign.
- Build a community. Identify your target audience and use Facebook, Twitter, and email to contact them and spread the word.
- Tell a story that people want to share. Let viewers know where their donation will go. Create a short video to convey the work that you do, appealing to people’s emotions, that has the potential to go viral.
GlobalGiving has announced a three-week programme of free online training on crowdfunding – but only for charities who apply before the 5 October deadline
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eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.