Lycamobile launches new UK charity initiative » Charity Digital News

Lycamobile launches new UK charity initiative


Lycamobile, the largest global provider of low-cost international mobile calls, has launched a new UK initiative which will see it donate £1 to a chosen charity each time a customer tops up £10 or more.

Once customers have topped up, they can use their online My Lycamobile account to nominate one of the 10 charities involved to receive Lycamobile’s donation.  The causes customers can choose from include: Action Aid, British Heart Foundation, Cancer Research UK,  NSPCC, Oxfam, RSPCA, Save the Children, UNICEF and Water Aid.

Since the donation comes directly from Lycamobile, customers will keep the full value of their top-up.

Subaskaran Allirajah, Group Chairman at Lycamobile said: “The larger your business becomes, the greater responsibility you have to give back. This is an ethos which has been prevalent throughout the business for many years: a desire to make a difference.  Lycagiving is a fantastic mechanism to show our support for some of the leading charities in the UK that deliver ground-breaking change, both in the UK and across the globe.”

Related reading

IT analytics