Despite the prevalence of social media in our society, email marketing remains a highly valued tool for charities communicating with their demographics.
- Keep emails concise and get to the point quickly. People get dozens of emails every day and most get scanned briefly or deleted without being read!
- Have a clear call to action. Make it obvious what you want to the recipient to do.
- Don’t just email when you want something. Use it as a channel to encourage conversation.
GlobalGiving has announced a three-week programme of free online training on crowdfunding – but only for charities who apply before the 5 October deadline
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eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.