Since the London Marathon began in 1981 it has raised a massive £663 million for charity, making it the single biggest charity fundraising event in the world. But are runners aware of the multitude of fundraising platforms out there? And could they raise more money if they switched?
The Institute of Fundraising reports that 89% of UK charities are using technology – including social media, email marketing or mobile apps to fundraise, and the majority of London Marathon runners will use online giving sites to raise money for charity, without realising that a lot of these platforms take a commission.
David Berney, founder and CEO of a new and innovative fundraising web platform, Wishgenie said: “This year, Charities could be losing hundreds of pounds of marathon donations because supporters are using online giving platforms that charge a fee. Whilst technology is helping people raise more money through the internet and social media, it’s important that charities and supporters realise there are alternative online giving platforms that donate 100% of the funds to charity.”
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