Email campaigns are central to any charity’s marketing strategy nowadays and can be a great way to build engagement, boost donations and share great news about your organisation.
However, there are many things to keep in mind to ensure your email marketing activities are successful, whether it’s creating enticing headlines, inspiring action through proper messaging or avoiding falling foul of spam filters.
To help guide you through this potential minefield, Technology Trust has created a handy Email Marketing How-To guide for charities, outlining key dos and don’ts to help optimise your campaigns.
Technology Trust have years of experience behind them helping third sector organisations achieve more through better use of digital technologies, and the guide offers pragmatic and insightful advice that will help your organisation revamp its approach to email marketing.
Download the full guide below to find out more:
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