WaterAid’s Instavid boosts its Instagram following by over 12,000 » Charity Digital News

WaterAid’s Instavid boosts its Instagram following by over 12,000


WaterAid has increased its Instagram presence by more than 12,000 followers in just one week after entering a single Instavid to Instagram’s ‘Weekend Hashtag Project’ competition.

The 15 second Instavid ‘WHP:fromwhereiwalk’, features a woman in Ghana walking to collect unsafe water in Lake Volta. Instagram chose it as one of its favourite submission.

WaterAid Film Producer Catherine Feltham said:  “We’re really thrilled to see that the Instagram community has responded so well to our submission; we have not only gained followers, but people are engaging more with WaterAid’s stories on the channel with likes and comments.  When we spotted the brief we realised it was the perfect opportunity to be able to raise awareness of the challenging circumstances in which millions of women collect water each day around the world. 

“I think this footage stood out as it was so different to the other entries; people do not expect to see women wading through a dirty lake to collect water in 2014, and yet the tragic reality is that 768 million people still live without access to safe water.”

Related reading