A new video campaign from SOS Children’s Nordic branch that aims to raise awareness for Syrian children facing the harsh realities of winter has racked up almost 13 million views on YouTube since it was uploaded just over a week ago.
Not that you particularly need captions to understand what happens in the video, but if you want to follow exactly what’s going on, it’s recommended you select ‘English’ in the captions icon on the media player.
Check out what happens when citizens of Oslow, Norway, encounter a young freezing child at a bus stop, and get ready for your heart to melt.
Synne Rønning, from SOS Norway, who helped to create the video, said: “The campaign has worked as an eye-opener – people who watch it ask themselves: What would I do? The goal was to touch upon the fear of becoming numb to crises that don’t affect you directly.”
Donate here: http://www.sos-barnebyer.no/syriahelp
Websites turn attention to work of charity for a day
Charities working with the TheLADbible to launch UOKM8? – a three-month campaign to raise awareness of and collect data about male mental health issues
New campaign launches to increase the digital expertise of charity trustee boards
Charity calls on celebrity patrons to raise awareness of its message