The new viral campaign, serving as a positive antidote to the deadly drinking craze, has taken the internet by storm. Thousands of people have been stripping to their undies and posting pictures on social media for the Bangers to Cancer campaign, which seeks to help raise awareness and money for Breast Cancer Care.
The online trend was started by 35-year-old Michelle Kent in revulsion to NekNominations, which originated in Australia by former professional rugby player Ross Samson.
Kent is delighted to have helped raise £4,000 in less than 24-hours for the charity.
“It is not only women getting involved, but some men have taken up the challenge too. It’s a way to raise cash and stop this NekNominate game,” she said.
“It is a wonderful charity and we seem to be getting support from as far as New Zealand, the states and South Africa.”
Kent hopes the trend will raise £50,000 for the cancer charity while serving as a positive deterrence for future booze fuelled fads.
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