Guide Dogs is to work with Eduserv to create a new website which makes it easier for donors to give money to the charity.
The aim is to increase donations to the Guide Dogs by improving the user journey through the site. The charity will do this by consolidating the number of microsites which it currently runs outside the main Guide Dogs site. It will also focus on optimising the site for mobile devices and updating its use of social media on the site.
The work will be delivered as part of a broader three year contract which covers design, development and webhosting.
Louise Robertshaw, Head of Communications and Campaigns at Guide Dogs, said: “We know that when it comes to digital giving, it is critical for donors to be able to arrive on the site and quickly give money for the cause that is right for them. Our new website will ensure that prospective donors can quickly and easily make a donation.”
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