An innovative startup is drawing on people’s love of the good old ‘selfie’ or the act of a taking a picture of yourself, by asking those guilty to donate to charity.
Selfie Police is asking social media users to donate $1 to charity for every selfie they post online.
Co-founders Chas Barton and Dustin Locke said: “You owe humanity a dollar. On behalf of humanity, you are hereby fined $1 per selfie on charges of self-obsession.”
“It’s tricky because we’re such a selfish generation, so the question we asked was not how do we make our generation charitable, but how do we turn selfishness into charity.”
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