By the beginning of April the Children’s Society intends to have its in-house face-to-face fundraisers on the streets of London signing up new recruits.
The plan is to use iPads to make the process seamless and instantaneous, emailing or texting a new donor as soon as they have signed up. The charity is working on ensuring that system is integrated with its internal CRM system in order to provide better supporter journeys for new supporters. The charity hopes that by using technology at the first point of contact, the donor will continue to expect online communication.
Director of direct marketing Henry Rowlings said: “It feels quite anachronistic to be working from paper in this day and age. We would like signing up to be a 95 per cent paperless experience.”
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