Givey powers new social giving site for London Midland » Charity Digital News

Givey powers new social giving site for London Midland


Social giving platform Givey has helped UK train company London Midland, to launch a real-time giving website. Powered by Givey’s API, and with all donations facilitated through the Givey platform, the site provides an easy way for employees to find and support causes they care about, and for the company to instantly match all donations.

The 2500-strong workforce is invited to the London Midland Giving website to support their colleagues and choose a charity of their own to raise money for. The company then adds 50p to every £1 donated or raised by employees. All activities are collated on the site, creating a real-time story of all the good work staff are doing for causes including Railway Children, British Heart Foundation, and local charities like Willen Hospice.

London Midland can login to their Givey for Business account to set monthly budgets for matching, as well as limits per person and for individual donations.

Internal Communications & Engagement Manager Rich Baker: “Givey for Business has supercharged our fundraising matching scheme. Not only does it make it really easy for us to support the causes our employees care about, it allows them to share their fundraising efforts using the power of social media. That means more exposure for the charity, and more money raised.”

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