In 2014, charities which don’t have a strong social media presence, don’t explore digital communications and lose sight of their brands risk falling behind their competitors.
She said: “There are three things I would love charities to do this year. One, social media needs to be at the heart of every organisation’s strategy. Many charities are using social media but it’s time to take it to the next level.
Judging by the huge response to the Top 30 Charity chief executives on Social Media Awards which I co-founded this year, leaders are keen to tap into the potential of digital. On that note, and in the wake of the Panorama documentary, I think that charities’ executive teams and boards need to reinforce how transparent their organisations are, and digital communications are key.
“Finally, charities should look at how they can strengthen their brands further. I love Afrikids; they’re a small charity but their identity and key messages are strong, which makes them stand out in a very competitive field.”
GlobalGiving has announced a three-week programme of free online training on crowdfunding – but only for charities who apply before the 5 October deadline
Increased cloud adoption is being fuelled by cloud-native applications, including security and the Internet of Things (IoT) cloud-based solutions
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eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.