How to engage your audience on social media » Charity Digital News

How to engage your audience on social media


The best way to engage your audience on social media is by creating and sharing compelling content. Post things online that get people talking, laughing, and most importantly, sharing. But what makes for engaging content?

  1. Use multimedia . Post videos, photos and infographics to engage your audience.
  2. Be inspirational. Tell your audience what they can do to help the cause.
  3. Ask questions. Don’t be afraid to start a conversation.
  4. Humour. Funny content gets shared.
  5. Keep everyone informed. Let your audience know about any plans you have in the pipeline.
  6. Promote events. Encourage people to get involved and cover the event afterwards, telling everyone how it went and what it achieved.

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A graphic advertising eBay for Charity, powered by PayPal Giving Fund. It reads 'Get picked' with a picture of five apples in a row, one red in the middle and two green on each side. Underneath it the tagline reads 'Grow your donations on eBay'.