BBC Children in Need is using mobile engagement company OpenMarket to drive mobile donations for its 2013 fundraising appeal. OpenMarket’s Mobile Engagement Platform is powering BBC Children in Need’s mobile donation channel, which began on October 7th 2013 and will be open for donations until Midnight on January 31st 2014.
The BBC Children in Need Appeal 2013 is the first time that OpenMarket has provided the full mobile donation solution for the Charity. OpenMarket already has several years of experience working with leading organisations in the UK’s third sector such as the Disasters Emergency Committee (DEC) and fundraising agency Open Fundraising, to deliver mobile fundraising for high-profile nationwide campaigns and appeals.
For this year’s BBC Children in Need Appeal, OpenMarket has set up three charity donation SMS short codes so that donors have the choice of donating £1, £5 or £10 via text. Each short code can be used to donate to the many different fundraising projects that are taking place for the Charity. Donors are charged the amount of their donation, plus the standard network message charge. For donors with text messages included in their mobile phone plans, the message charge is simply deducted from their allowance.
Anna Bennett, Director of Finance and Operations at BBC Children in Need, said: “The flexibility, scalability and reliable performance of the OpenMarket Mobile Engagement Platform makes it the perfect fit for BBC Children in Need’s mobile donation needs. We’ve been impressed by the OpenMarket team’s excellent customer service and the speed with which they set up and put in place a robust, secure solution that fulfilled our requirements.”
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