On 3rd December, ICAP brokers dressed up in festive gear and oddly enough, 3D glasses, in order to raise £9.5m for charity on the company’s annual charity day.
According to the Drum, the 44,000 pairs of 3D glasses were needed in order to use the 3D charity website, developed by Zone exclusively for the day.
The 3D site let people create their own personalised 3D messages and gave information on the money raised and the causes it will be donated to.
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