Twitter storm demonstrates power of social media » Charity Digital News

Twitter storm demonstrates power of social media

Social Media

Social media is a powerful tool for charities, as demonstrated by a recent Twitter storm caused by an offensive Asda product.

In under six hours, mental health charity Mind received a donation of £25,000 from Asda after a supporter of the charity complained about a ‘mental patient’ Halloween costume. After the tweet, celebrities soon got involved and spread the news across their own networks, reaching thousands more people.

In a recent blog post for, Leon Ward (@LeonJWard) and Vibeka Mair (@Vibeka) discuss how Mind supporters went on to start a Twitter trend, using the #mentalpatient hashtag alongside photos of them doing ordinary things.


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