Social media is a powerful tool for charities, as demonstrated by a recent Twitter storm caused by an offensive Asda product.
In under six hours, mental health charity Mind received a donation of £25,000 from Asda after a supporter of the charity complained about a ‘mental patient’ Halloween costume. After the tweet, celebrities soon got involved and spread the news across their own networks, reaching thousands more people.
In a recent blog post for civilsociety.co.uk, Leon Ward (@LeonJWard) and Vibeka Mair (@Vibeka) discuss how Mind supporters went on to start a Twitter trend, using the #mentalpatient hashtag alongside photos of them doing ordinary things.
Awards recognise the very best films and videos that have been created for registered charities
Scottish charity Aberlour Child Care Trust has selected hybrid cloud provider Pulsant to provide its enterprise Cloud solution
Developers can now access Google virtual reality platform to create Daydream-based Android apps
Awards celebrate the role film and video content is playing in many charities' marketing mix