In support of Movember, this week daily ‘Mo Bro Heroes’ will feature on 30 digital screens throughout the London Underground.
Working with CBS Outdoor UK and LIVEPOSTER, Movember and Posterscope have created this digital campaign to recognise Movember participants and share with others the efforts they put in to support the charity.
John Owens, Client Director at Posterscope, said: “This is a fantastic collaboration of multiple media owners in markets across the globe to support the men’s health charity and raise awareness through a tease and reveal mechanic, further enhanced by tactical experiential activity to surprise and engage the consumer. Using dynamic OOH in such a way to champion the general public participating in the campaign is another strong example of the broad creative range of the medium.”
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