A new report from CharityComms, Reading Between the Lines, which surveyed 175 charity professionals in order to decide whether printed products were still worth investing in, has found that print is still a great tool for communicating with supporters and should not necessarily be discarded in favour of digital.
The report suggests that before scrapping print magazines completely, charities should think about linking between digital and print versions, advertising in both mediums, or taking a phased approach.
Of those surveyed, 91% used print and 35% digital for their magazines. 37% of those asked said that over the next five years, digital will take over.
The report states: “While growing numbers of people are using the internet and owning smartphones and tablets, it’s a risk for charities to replace print publications with digital alternatives. Rather charities can use the opportunities offered by digital approaches to think about content more broadly.”
Click here to download your free copy of the report.
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