F**k Cancer has joined forces with Grammy-award winner Ed Sheeran in a bid to cover the Vancouver-based charity’s 2014 entire operating costs totalling $250,000.
Over a seven-week push via Prizeo, a newly launched online fundraising platform, the cancer charity will attract donations through a type of digitised raffle with prizes such as a dedicated lyric sheet as well as a chance for a date with the British musician.
Yael Cohen, the CEO and founder of Yael’s Indaba Charitable Initiative Society said: “It’s going fantastically. We specialize in using humour, technology and celebrity to really let people engage with cancer, so it made sense to apply this to fundraising. We’re engaging our community; we’re engaging his community.”
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