Breakthrough Breast Cancer has chosen Steel London as its retained digital agency, which will work alongside the charity to implement fully integrated digital campaigns.
The decision follows the launch of the charity’s new 10-year strategy, which focuses on stopping women getting, and stopping women dying from, breast cancer. Breakthrough Breast Cancer was looking for an experienced strategic partner to ensure their communications and information are used in the digital space to maximum effect and targeted to people affected by breast cancer.
Renowned for its expertise in user-centric and responsive digital communications, and proven track record of providing creative and strategic campaigns for high profile clients, Steel London was appointed following a competitive pitch and will initially focus on the development of the charity’s website and health information.
Andy Hinder, CEO of Steel London, said: ‘’We are incredibly passionate about what do for our clients at STEEL London and by working collaboratively with Breakthrough we will be able to use our talents to drive awareness to a cause that we care so very deeply about. We take pride in our forward looking approach to digital marketing and it is exciting to anticipate the opportunities that lie ahead as we embrace the new relationship between STEEL and Breakthrough Breast Cancer.”
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