The Royal British Legion simplifies donations with NFC technology » Charity Digital News

The Royal British Legion simplifies donations with NFC technology


In order to raise money to support the British Armed Forces, the Royal British Legion has trialled a new scheme to make it easier for people to donate to the charity. The charity joined forces with Proxama and Parthru to deliver the ‘tap the poppy ‘campaign which happened in five locations across Birmingham last Tuesday.

According to civilsociety, collection tins and posters were enabled with near field communication (NFC) technology which let passers-by tap the icon with their smartphones in order to donate.

Claire Rowcliffe, midlands regional fundraising manager for the Royal British Legion, said: “We’re hoping that this will make it easier for people to support the Royal British Legion on their way to and from work, adding to the success of the Poppy Day and Poppy Appeal.”

Rupert Potter, director of strategy at Paythru, said: “We’re delighted to be chosen to support The Royal British Legion in implementing ‘tap to donate’, an innovative new mobile donation concept.”

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  • gads

    Ease of Use comes with Near Field Communication basically using NFC it is really easy to get instant access to any content, NFC technology can do wonders if it is support well for different industry those are small applications of it but it will really help people in a big way.