Access Group has published the results of its survey into how UK hospice staff use social and digital tools for fundraising and communications. The survey found that the amount of hospices which allowed donors to manage their accounts online had doubled, but the overall figure remained low, with just 20% of respondents allowing people to manage and maintain their accounts online – potentially missing a huge fundraising opportunity.
Access first ran the survey in 2011, demonstrating how hospices used social media to raise awareness and bring in donations. In 2013 Access again asked Hospice Care Conference delegates a set of questions to gauge opinions and statistics on the use of Facebook, Twitter, YouTube and Flickr.
Katrina Poulson, Director of Education & Nursing for Compton Hospice says: “I was surprised to see that so little had changed in terms of activities that supporters can self-manage via hospice websites, considering the numbers of supporters on social media (Twitter followers and Facebook Likes) has increased so dramatically.”
“The survey has provided valuable insight into a good opportunity for development that may otherwise have been missed. With over 50% of staff having access to smart phones, meaning that remote social media engagement can raise awareness in real time.”
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