Concern Universal teams with Curly Productions to launch video » Charity Digital News

Concern Universal teams with Curly Productions to launch video

Concern Universal

Liverpool based video agency Curly Productions has completed work on an ‘about us’ video for global charity Concern Universal – an international development organisation tackling poverty.

The film was developed as part of Concern Universal’s Water is Life fundraising campaign as a way to introduce who Concern Universal are and what they do.  The film was premiered at a House of Lords reception as part of the Water is Life launch.

The Water is Life public campaign officially launched on 21st October and the video is featured on both the Concern Universal homepage and the Water is Life campaign page.  It will help encourage people to donate to help raise enough money to replace Concern Universal’s old, inefficient drilling rig to bring safe, clean water to over 25,000 people every year in Malawi.  Since Concern Universal started work in Malawi, they have drilled 3000 new boreholes and brought clean, safe drinking water to over 750,000 people.

Christian Hughes, Managing Director of Curly Productions says: “The main challenge for us, was to condense the huge breadth of charitable work that Concern Universal do around the world into a 2 minute ‘about us’ video.  We were able to take their messages and strip everything back to its simplest form to highlight what is different about Concern Universal – namely that they tackle poverty from a grassroots level.  The work that Concern Universal do every day is truly inspiring, and it was an honor to work with them to promote their cause.”

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