A new report, ‘The Event Fundraising Monitor: What’s Next for Events?,’ has been released by JustGiving and ACTIVENetwork which shares insights on fundraising for organised events.
The report uses analysis of trends seen on JustGiving and ACTIVE Network’s own platforms, combined with survey data conducted in September 2013 among fundraisers and charities throughout the UK.
It has been launched as ACTIVE Network and JustGiving unveil a new integration on the ACTIVEWorks® technology platform, which allows event organisers to seamlessly manage registration and fundraising, helping charities to reach more supporters, raise more money and save time.
The report found that 77% of event fundraising pages are for running, and cycling has seen the largest increase in fundraising, growing by 30% since 2011, making it the third most popular event type.
Charles Wells, Chief Marketing Officer at JustGiving said: “The common thread among all of the events showing growth is that they each give their fundraisers unique stories to share online, generating great reasons for a participant to share his or her fundraising with their network.”
Click here for the full report.
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