Crowdfunding is a great way for charities to raise money. But how does it compare to other methods of fundraising?
Crowdfunding projects are:
- Shared on social media – meaning your cause is spread to a whole other network of potential donors.
- Easy to monitor. On the landing page, people can see how much money you need to raise and the progress, giving donors a sense of a goal.
- Great to connect with donors. Adding a personal touch, such as communicating with your supporters in an online video, can bring the cause to life and encourage donations.
GlobalGiving has announced a three-week programme of free online training on crowdfunding – but only for charities who apply before the 5 October deadline
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eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.