How to use digital to engage the next generation of donors » Charity Digital News

How to use digital to engage the next generation of donors

Young people

Charities must ensure they are using digital effectively so as to engage with young people; the next generation of donors.

In a recent article for the Guardian Voluntary Sector Network, Damien Austin-Walker, head of digital at vInspired, discusses how to create a digital strategy which will not only engage but encourage a call to action.

  1. Locate key influencers and advocates. Ask celebrities or people with a strong, trusted online presence to start a hashtag trending on twitter, for example.
  2. Curate relevant content. Share content your audience is interested in. Videos and images are typically more likely to be shared via social media.
  3. Think about incentives. Rather than offering a chance to win a prize, perhaps offer something relevant to the cause so that the person can see where their donation has gone.

Related reading

A graphic advertising eBay for Charity, powered by PayPal Giving Fund. It reads 'Get picked' with a picture of five apples in a row, one red in the middle and two green on each side. Underneath it the tagline reads 'Grow your donations on eBay'.