Charities must ensure they are using digital effectively so as to engage with young people; the next generation of donors.
In a recent article for the Guardian Voluntary Sector Network, Damien Austin-Walker, head of digital at vInspired, discusses how to create a digital strategy which will not only engage but encourage a call to action.
- Locate key influencers and advocates. Ask celebrities or people with a strong, trusted online presence to start a hashtag trending on twitter, for example.
- Curate relevant content. Share content your audience is interested in. Videos and images are typically more likely to be shared via social media.
- Think about incentives. Rather than offering a chance to win a prize, perhaps offer something relevant to the cause so that the person can see where their donation has gone.
GlobalGiving has announced a three-week programme of free online training on crowdfunding – but only for charities who apply before the 5 October deadline
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eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.