To maximise fundraising efforts during its annual Gala Dinner, Ronald McDonald House Charities (RMHC) worked in partnership with fundraising technology company, Bidtech. Utilising its innovative event technology, the Charity managed to raise a record £48,000.
Following the opening of Ronald McDonald House Manchester last year, the House team hosted the event to raise vital funds for families with children in hospital and to cover the £500,000 running costs that the House needs to stay open each year.
Ronald McDonald House Manchester provides free ‘home away from home’ accommodation to parents with sick children in the Royal Manchester Children’s Hospital.
The evening took place at the Manchester Cathedral with a record 450 guests in attendance, including local celebrities such as Anthony Cotton and Coronation Street Debbie Rush. After indulging in a three course meal, attendees had the chance to participate in various auctions, with a range of exclusive gifts and experiences up for grabs, such as a Jessica Ennis montage which went for £7,000.
Two iPads containing Bidtech’s innovative technology were placed on each table, and displayed key event details such as menus, venue information, and stories about the Charity.
Each iPad was also equipped with silent auction technology, designed by Bidtech to generate the all-important fun and competitive environment that event organisers seek to maximise fundraising potential. A full description of each item was provided, and bids were displayed in real time on a large digital leader board situated at the front of the room for all to see.
To encourage further donations, guests could make a personal contribution to the Charity using the ‘pledge’ feature on each iPad. The devices also showcased advertisements from event sponsors, providing an additional revenue stream for the Charity on the night.
Commenting on the success of the gala, Lisa Dunnington, governor for Ronald McDonald House Manchester, said: “Our guests loved using the iPads to bid, seeing the league tables update throughout the night and watching the totaliser increase as we made this our most successful event to date. The service provided by Bidtech from the initial meeting right through to the planning and execution was second to none. The professional and experienced staff made it easy to put the auction together and ensure huge success on the night. The benefits of this concept are numerous, and I would definitely recommend it to anyone looking to enhance their guests’ experience at a fundraising event, as it makes the auction and bidding process fun and exciting.”
Jane Jelly, head of sales at Bidtech, said: “It’s always a pleasure to work with the team at Ronald McDonald House Charities, and it’s so rewarding that we were able to help them raise a significant amount of money for such a commendable cause.”
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