Developed as a free extension to the open source software system CiviCRM, the technology means that any charity using JustGiving can pull the data on donors and donations that come through JustGiving directly into their CRM system.
Most charities have supporters that use JustGiving to fundraise for them. This then requires a process of exporting and importing data into CRM systems that uses a great deal of staff time, allows for a great deal of human error and makes genuine communications, including thanking donors more difficult.
It allows charity CRM teams to resolve any data issues directly in the system and to then push it easily to accounting software. It also has an option to soft credit the fundraiser with the donor’s contribution.
Thomas Muirhead, head of digital & CRM at Leukaemia & Lymphoma Research, said: “The work we’ve done is immediately available to all charities using CiviCRM and available free of charge. Why should charities have to pay for the same work to be done over and over again? As an organisation keen to have a wider social impact in our work, open source development fits our culture here at Leukaemia & Lymphoma Research perfectly.“
Sally Chambers, Head of Charity Marketing at JustGiving, commented, “Over the past few years we’ve invested in building a completely open platform, allowing us to innovate with third parties to create new and better ways for charities to use our tools. Integrating JustGiving data with CiviCRM will help charities to target their donors more effectively and we believe they will provide lots of added value for our members.”
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