Charities must be aware of digital trends if they want to stay ahead of the game. Having an active presence online is essential for reaching out to new donors and communicating with the existing donor base. Many charities fall behind when it comes to social media because they simply don’t have the time to invest in it.
Charities can benefit from hiring a digital marketing apprentice to ensure that they are doing everything possible to raise awareness of their cause. Marissa Yesin, a digital marketing Arch apprentice, began an apprenticeship at Streaming Well, an organisation which produces and distributes health videos online, on December 5th. Now nine months in, she is considered a big part of their team, heralded a “total star” by COO, Genevieve Robson. In June, Marissa won the Agilisys Future Digital Leader Award.
Streaming Well has only seven permanent staff and so Marissa has the opportunity to participate in all aspects of the business, from business development through to final delivery of the product. Her daily tasks consist primarily of video editing and filming. She frequently sits in on development meetings so she learns aspects of the production side of the business (story development and scripting) as well as the media management, filming, sound recording, video and sound editing, post production and exporting to files, that she does herself.
COO and Co-founder of Streaming Well, Genevieve Robson, said: “The Apprenticeship scheme has been instrumental in allowing us to staff up and expand our business quickly. Without it, we never would have considered hiring someone as young as Marissa and we would have missed out on this fantastic employee who is such an asset to us at Streaming Well.”
eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.
For charities that operate widely, one of the biggest challenges is maintaining a consistent brand identity and producing marketing material quickly, all without breaking the bank
New chief digital officer to drive Barnardo’s digital transformation strategy ensuring digital engagement at all levels internally and externally
Satellite set to deliver free internet connectivity to parts of sub-Saharan Africa destroyed in SpaceX explosion