Innovative fundraising to be explored in new campaign » Charity Digital News

Innovative fundraising to be explored in new campaign


The way people donate to charity changes as new technologies emerge. International aid organisation SOS Children’s Villages and creative learning institute HyperIsland are set to find out how supporters want to engage with charities in the future in their new campaign ‘Future of Fundraising.’

Over three days, 350 HyperIsland students will work to solve the next steps of innovative fundraising. The results will be shared at Vimeo where the public gets to vote for the most innovative solution.

The students’ work can be followed at Twitter on the hashtag #futureoffundraising. Starting Tuesday, August 27, the results will be shared on the Hyper Island Vimeo channel. People are encouraged to view and share their opinions on the most innovative solutions.

Elisabet Stahlenius, Director of Communications at SOS Barnbyar said: “We see that the engagement and interest to donate among consumers is increasing. But to attract coming generations, we need to reinvent the ways to donate. Therefore, we want to look at the next steps within innovative fundraising that answers to the incentives and demands of the next generations of consumers.”

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