According to a press release, the Transversal system will allow users of RNIB.org.uk/ask to search for answers to their questions quickly and easily. By implementing ‘Ask RNIB’ using self-service technology, RNIB provides a fully accessible way for people to find out all the information that they might need, at a time that suits them.
Accessibility and ease of use were at the top of the agenda for RNIB. Therefore Transversal uses responsive design techniques, meaning that web pages are displayed appropriately, on mobiles, tablets, or desktop computers.
Andy Barrick, Head of Membership and Information Services at RNIB, said: “We’re mindful of the rate of technology advancement and the potential that brings us to reach more customers, and we’re particularly aware of the positive impact some smart phones have had for many blind and partially sighted people. Implementing the Transversal solution not only allows us to ensure a high quality and consistent user experience, but we are also safe in the knowledge that the site is suitable for a broad range of devices.”
Sharon King-Livesey, Head of Marketing at Transversal, added: “The multiple ways people contact organisations to access information and advice is rapidly evolving. Organisations that facilitate ease of access and offer online help pages that are all-screen friendly are cementing their relationships with users because of the positive user experience they are providing; in turn resulting in future engagement. Companies getting it right are pulling ahead and are seeing immense rewards, both in terms of insight and engagement.”
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