The brand which makes Marmite, Unilever, is donating £18,000 to the RSPCA after its new spoof TV ad received hundreds of complaints to the Advertising Standards Authority (ASA). The amount will cover the cost of keeping an RSPCA inspector in action.
Launched on 5th August, the TV ad adopts a tongue-in-cheek approach to animal rescue programmes, as concerned officers enter houses and find forgotten Marmite jars buried at the back of cupboards, which must be rehomed.
After receiving multiple complaints about the advert’s poor taste, the ASA is expected to make a decision as to whether to launch a formal investigation. This news demonstrates the impact that video can have on fundraising efforts, even if the charity itself doesn’t expect it!
Watch the controversial advert here.
Awards recognise the very best films and videos that have been created for registered charities
Scottish charity Aberlour Child Care Trust has selected hybrid cloud provider Pulsant to provide its enterprise Cloud solution
Developers can now access Google virtual reality platform to create Daydream-based Android apps
eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.