Barclays’ smartphone app, Barclays Pingit, has launched a new ‘donate with Gift Aid’ function which will allow users to maximise donations to their favourite charities using their mobile phones.
It is estimated that over half of UK consumers now own a smartphone, and so charities should take advantage of this developing platform and reach both existing and potential donors, not only online, but importantly with on the street donations too.
David McHattie, Head of Charities, Corporate Banking, Barclays, commented: “Charities are operating in a challenging environment. As they explore new and innovative ways in which to engage and broaden their donor base, and in particular appeal to the next generation donor, Barclays Pingit could prove to be a key element in their evolving armoury.”
Mike Walters, Barclays’ Head of UK Corporate Payments, added: “Gift Aid functionality within Barclays Pingit is innovation at its most exciting and helps our charity clients to deliver a truly great donor experience, while maximising the value of spontaneous donations.”
Click here for the full press release.
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