The world’s leading social giving company, JustGiving, has unveiled a new blog that will focus on social giving and how charities can harness it.
The new blog, We make giving social, will be a space entirely focused on how those working with and for non-profit organisations can benefit from a major shift in the way donors behave.
Anne-Marie Huby, MD at JustGiving, explains: “The trend that is here to stay is now so obvious that it is almost a cliché: giving has gone social. Each year people are now raising hundreds of millions of pounds, dollars and euros entirely off their own bat, telling their own stories and – almost literally – infecting others to follow suit.”
We Make Giving Social will bring together a range of voices and perspectives to discuss how charities can better harness this movement, from using mobile effectively to building a social culture within an organisation. Contributions to the blog will include best practice and advice from JustGiving’s own team, as well as upcoming guest pieces from social pioneers and behavioural specialists.
Antony Newman, Product Marketing Director at Cancer Research UK, agreed that social giving is an accelerating trend, “Social giving is really driving innovation in our organisation. This year we launched Dryathlon, which used social gamification principles to create a completely immersive experience for participants, while raising over £4 million for vital research.”
Anne-Marie Huby added, “Charities and non-profits continue to ask us every day: how does social really work? And does it work for fundraising? So this blog, in a nutshell, is our invitation to charities and non-profits, and our friends interested in using technology for good, to explore how social giving works and how we can make it better.”
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