Data is a hot topic in the charitable sector as it gives organisations the chance to measure if what they are doing is actually having an impact. In a recent article for the Guardian Voluntary Sector Network, Duncan Ross discusses how charities should use data analytics to make more informed decisions. We have summarised these below:
- Use data to improve your services. Rather than just proving results, take time to analyse your findings and make any changes which could enhance the way your organisation operates.
- Think about hiring specialists and sharing data with supporters or other organisations.
- Data can solve practical challenges as demonstrated in these case studies.
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eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.