The initiative looks to encourage donations by making charitable giving more fun and reciprocal. Paper will develop the website and game architecture to include scratch cards, social games and coffee break games.
The new site will be funded by the Cabinet Office through Nesta, and it is hoped it will engage up to 100,000 users in its first year, which will help drive significant revenue for the charity. In the long-run, it is hoped the platform will develop into a white label solution for the wider Third Sector.
Adam Morecroft, Gaming Development Manager at Marie Curie Cancer Care, commented: “When Paper spoke about product development at our last Fundraising conference, we had no idea the journey we were in for. A few months later, thanks to Paper’s guidance, we’ve changed our way of working to launch a new, innovative donation platform for hard to reach audiences. We’re really excited to share the end product with the sector from September 2013. The crucial funds raised will help Marie Curie Nurses provide more free care to people with terminal illnesses in their own homes and in the charity’s nine hospices.”