The programme began in 2011 and this is its first launch outside of the US. So far, Google has given away over USD1bn in free and discounted products.
Several UK charities, including BeatBullying, Little Princess Trust, RNLI, and WaterAid, already use Google tools to promote their causes. Now charities registered in England and Wales can sign up for a wide range of free products.
Charities taking part will receive up to USD10,000 a month in advertising credit on Google Adwords to promote their causes and reach potential donors. They will gain free access to the online communication and collaboration suite Google Apps, to help cut IT costs and improve communications. Charities will also have access to premium features within YouTube and Google Earth Outreach to help raise awareness of their work.
A number of learning resources will be available to charities, such as educational videos, technical support via an online forum and advice on how to connect with other charities.
Dan Cobley, Managing Director, Google UK said: “Through Google for Nonprofits, we want to support the incredible work of charitable organisations in the UK by eliminating some of the technical challenges and costs that they face. We hope our technology will help them to reach more donors, improve operations and raise awareness so they can focus on changing the world for the better.”
Charities registered with Charity Commission of England and Wales can apply today.
eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.
For charities that operate widely, one of the biggest challenges is maintaining a consistent brand identity and producing marketing material quickly, all without breaking the bank
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