CharityGiving.co.uk, a website which allows users to create their own fundraising pages online, has been suspended by the Charity Commission since Friday, after it was found that the organisation hadn’t filed accounts for three years.
According to the BBC, a shortfall of at least GBP250,000 was found in the funds that the website was supposed to donate to various charities. It is feared that UK fundraisers will be put off using such sites.
Leading online fundraising platform JustGiving is attempting to reassure fundraisers following this news. Zarine Kharas, founder and CEO of JustGiving, said: “It couldn’t have happened to us because the monies owed to charities are 100% ring-fenced.”
eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.
For charities that operate widely, one of the biggest challenges is maintaining a consistent brand identity and producing marketing material quickly, all without breaking the bank
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