Samaritans told civilsociety.co.uk that it is not associated with the film despite it using the charity’s branding and featuring the charity’s UK phone number. It was in fact, created by students at the Central St Martins School. Since being published in May it has racked up over 18,000 views.
Chantel Scherer-Reid, head of communications at Samaritans, said: “While we recognise that this film was produced with the best of intentions, and that the production values were very high. There are a number of other issues we need to consider, not least the risks attached to the portrayal of a suicide in the media and encouraging ‘copycat’ behaviour among vulnerable people.”
Awards recognise the very best films and videos that have been created for registered charities
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Awards celebrate the role film and video content is playing in many charities' marketing mix