The outdoor fundraising campaign focused on ending child marriage, and appeared on trains coming into London.
Introduced in November 2011, the ad invited those who took notice to donate to the cause via mobile phones, and has so far generated over 18,000 text donations. Over 1,700 donors also signed up to become regular supporters of Plan’s Girls Fund, which aims to change the lives of girls around the world for the better.
Plan UK is now planning a ‘thank you’ advert to those who supported the cause, which will appear in train carriages on Greater Anglia and c2c networks from July 15th.
“The advert we’ve been running for the past 18 months has been a great success,” commented Plan’s interim director of Public Engagement, Peter Reynolds. “It’s not only raised vital funds, but has helped to increase awareness of the issue of forced marriage and Plan’s work in this area.”
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