On Wednesday 19th June Minister of Civil Society, Nick Hurd launched the Small Charity Index, a monthly digital report for the charitable sector.
Participating charities will fill out a survey via email or SMS, allowing for a faster turnaround of data, keeping the information as relevant as possible. Hard data on the sector will be published in monthly reports, along with quarterly reports looking at qualitative elements of the data.
Gerry Griffin, CEO of Skill-Pill M-learning, the organisation that developed the technology behind the Index, said: “There’s a lot of great activity and ‘noise’ out there. The idea behind the index is to give some kind of concert to that noise and to give some focus as well; to allow people to be clear about the calls to action. We don’t have the access to the resources that big charities have, but together with some focus and some rigorous metrics which the index is designed to give us, we’ll be able to get the attention small charities deserve.”
Pauline Broomhead, the CEO of the FSI, said: “We know that small charities are working in an increasingly challenging environment, and at the FSI we believe it is essential that the most up-to-date information is available to inform decision–making on the sector.”
eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.
Charities believe corporate fundraising is a key growth area. But recent research by the IoF has revealed that just 7% of charities with a corporate fundraising programme feel that it is “fully developed”. With this in mind, Virgin Money Giving is hosting a series of free live events between 5th and 7th October to help charities grow their corporate fundraising.
Awards celebrate the role film and video content is playing in many charities' marketing mix
Awards recognise individuals’ social media presence and the work done on behalf of their charities