On Wednesday 19th June, Third Sector hosted the ‘Integrated Digital Fundraising’ conference. Charity Digital News was there to report on the morning’s events.
The conference delved into the impact of current technologies such as smart phones and social media, and how charities can use this knowledge to improve customer relationships and increase fundraising.
Oisin Lunny, Senior Market Development Manager at mobile engagement and payments specialist, OpenMarket, gave the presentation, Beyond fundraising: how to get more from your mobile strategy.
He said that there are currently more mobile phones than people in the UK, and “predictions for mobile giving are skyrocketing.” People like to donate by text message because it is personal, and they feel as if they are in control. They can opt out at just the click of a button. People often ignore emails, assuming they must be spam, yet 90% of text messages are read within an hour, making it a very effective marketing channel.
However, Oisin went on to say how mobile isn’t all about fundraising. It is important that charities “assume that most visitors of their websites come from tablets or smartphones,” so therefore having a responsive design is key. He also suggested that charities should also consider mobile as a communication tool, providing updates, advertising events and coordinating staff.
eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.
Charities believe corporate fundraising is a key growth area. But recent research by the IoF has revealed that just 7% of charities with a corporate fundraising programme feel that it is “fully developed”. With this in mind, Virgin Money Giving is hosting a series of free live events between 5th and 7th October to help charities grow their corporate fundraising.
Awards celebrate the role film and video content is playing in many charities' marketing mix
Awards recognise individuals’ social media presence and the work done on behalf of their charities