JustGiving, the UK’s most popular online giving platform, has revealed its plans to expand across Asia-Pacific, it has been reported.
GBP12m was raised for UK charities last year through international donations. Charities from the UK and Ireland, Australia, Hong Kong and the United Arab Emirates will all now be able to register with JustGiving, and eight different currencies will be accepted.
Anne-Marie Huby, MD at JustGiving, said: “JustGiving is growing the world’s generosity, as we expand into new territories, partner with local and multinational businesses and develop technology that connects people everywhere to the causes that they care about.
“We already have a solid base of users outside the UK and have seen an incredible global response to high profile appeals. Many charities don’t have access to the tools available to them to maximise income from online fundraising, and in many cases aren’t aware of other fundraising alternatives that are available to them to better harness the benefits of social media and mobile giving. We’re now extending our platform to charities in markets that are naturally open to giving.”
eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.
For charities that operate widely, one of the biggest challenges is maintaining a consistent brand identity and producing marketing material quickly, all without breaking the bank
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