At this year’s Institute of Fundraising Technology Special Interest Group meeting, fundraising CRM specialist thankQ pledged to donate 50p to charity for each tweet using the #ioftech hashtag, up to the value of GBP250.00.
thankQ used the event to demonstrate how delegates can integrate social media into their fundraising campaigns. AMURT UK, the charity covering the UK and Ireland’s fundraising efforts for the global relief and welfare network, won the GBP250,00 prize.
Director at AMURT UK, Dada Jyotirupananda said: “A big thank you everyone who was tweeting the #ioftech hashtag throughout the Institute of Fundraising Technology conference. The prize money will go towards the charity’s vital work.”
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