Charities encouraged to deliver impact reports in tweets and sound bites » Charity Digital News

Charities encouraged to deliver impact reports in tweets and sound bites

[caption id="attachment_1498" align="alignright" width="250"]Joe Saxton spoke at the CFG conference Joe Saxton spoke at the CFG conference[/caption]

Speaking recently at the Charity Finance Group’s annual conference in London, co-founder of nfpSynergy, Joe Saxton, urged charities to reconsider how they format their impact reports. In a recent article for the Guardian Voluntary Sector Network, Sophie Hudson summarises his speech.

Rather than create large reports with excessive information, he encourages charities to focus on sound bites, tweets, and short snippets of valuable information to demonstrate their impact.

Saxton said: “Often [impact reporting] is not designed with the audience in mind.” If a charity’s supporters have a strong Twitter presence, for example, it would be most beneficial to communicate with them through this channel. The information is more likely to be retweeted and shared, gathering further support and reaching new potential donors.

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  • Matt Kepple

    Completely agree social media’s ability to communicate is largely unharnessed. This is what we’re doing something about at