Speaking recently at the Charity Finance Group’s annual conference in London, co-founder of nfpSynergy, Joe Saxton, urged charities to reconsider how they format their impact reports. In a recent article for the Guardian Voluntary Sector Network, Sophie Hudson summarises his speech.
Rather than create large reports with excessive information, he encourages charities to focus on sound bites, tweets, and short snippets of valuable information to demonstrate their impact.
Saxton said: “Often [impact reporting] is not designed with the audience in mind.” If a charity’s supporters have a strong Twitter presence, for example, it would be most beneficial to communicate with them through this channel. The information is more likely to be retweeted and shared, gathering further support and reaching new potential donors.
GlobalGiving has announced a three-week programme of free online training on crowdfunding – but only for charities who apply before the 5 October deadline
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eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.